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Learn About Financing

There are two main ways businesses use capital: To grow the company or to run the company. Knowing the difference prevents dilution, stress, and bad financing decisions.

Equity should be used to grow the business, debt and asset-backed capital should be used to operate it.

Fundraising Structures

Trading ownership, future ownership, or special rights for capital.

SAFE (Simple Agreement for Future Equity)

An investor gives you money now and receives equity later when a major event happens, like a priced round or sale. No interest. No repayment. No maturity date.

Convertible Note

A loan that usually converts into equity later. Includes interest and a maturity date. If no new round happens, repayment or renegotiation may be required.

Priced Equity Round

You sell shares at an agreed valuation and investors receive ownership immediately.

Revenue-Based Financing (RBF)

You receive capital and repay a fixed total amount as a percentage of revenue. Payments flex with sales.

Preferred Equity

Investors receive priority over common shareholders on payouts, while founders often retain control.

Mezzanine Financing

High-interest debt with equity upside, typically used alongside existing senior debt.

Strategic or Corporate Investment

Capital from an industry partner investing for access, partnerships, or long-term alignment.

SPVs and Syndicates

Multiple investors pool capital into one vehicle to fund a specific deal or asset.

Working Capital Structures

Funding operations without giving up ownership.

Lines of Credit

Reusable capital you draw, repay, and draw again as needed.

Asset-Based Lending (ABL)

Loans secured by assets like inventory or receivables.

Inventory Financing

Capital secured directly by physical goods.

Purchase Order (PO) Financing

Reusable capital you draw, repay, and draw again as needed.

Accounts Receivable Financing

You receive cash now instead of waiting for customers to pay invoices.

Merchant Cash Advance (MCA)

An advance against future sales. Fast but extremely expensive and risky.

Repayment Structures

Interest-Only Repayment

You pay interest during the term and repay principal at the end.

Amortizing Repayment

You make fixed payments that include both principal and interest over time.

Transactional / Self-Liquidating Repayment

The financing is repaid directly from the transaction it funded.

Which type of capital is right for you? 

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